Vanity metrics like number of followers and likes are easy to track, but it’s hard to prove their real value. Psst: If you need examples of smart social media goals, we’ve got you covered. Without goals, you have no way to measure success and return on investment (ROI).Įach of your social media marketing goals should be SMART: specific, measurable, attainable, relevant and time-bound. The first step to creating a winning social media strategy is to establish clear objectives and goals. Choose goals that align to business objectives Set S.M.A.R.T. How to create a social media marketing strategy in 9 steps Step 1. No time to read the whole article? Let Amanda, Hootsuite’s own Senior Manager of Social Media Marketing, guide you through our free social media marketing strategy template in less than 10 minutes: Creating your own social media marketing strategy (video guide) These goals should align with your business’s larger digital marketing strategy.įinally, a good social media plan should define the roles and responsibilities within your team and outline your reporting cadence. Your social media marketing strategy should also list all of your existing and planned social media accounts along with goals specific to each platform you’re active on. What is a social media marketing strategy?Ī social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress.

Track performance and adjust larger marketing strategies accordingly.

Advertise products and services to target audiences.Social media marketing is the practice of using social media channels to sell or promote a brand, product or service.

Also use it to track results and present the plan to your boss, teammates, and clients. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.

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